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Franchise Decoder:
The Smart Way to Evaluate Franchises
Transform dense regulatory filings into clear, actionable insights that help you make faster, smarter franchise investment decisions.
Financial Clarity
Understand true costs and revenue potential
Risk Assessment
Identify hidden risks and contractual traps
Market Insights
Benchmark against industry standards
The Problem with Franchise Disclosure Documents
Dense Legal Documents
FDDs are designed to meet regulatory requirements—not to help prospective franchisees make informed decisions.
Hidden Critical Details
They bury critical financial and risk details in hundreds of pages, making it difficult to understand true costs, obligations, and profitability potential.
Lack of Expertise
Many franchise buyers—especially first-timers—lack the time, expertise, or tools to analyze these documents effectively.
Risky Decision-Making
As a result, they often rely on salespeople, generic online reports, or gut instinct, leaving them vulnerable to hidden fees, unrealistic revenue projections, and long-term liabilities.
The Franchise Disclosure Dilemma
- Average FDD is 150-300 pages of dense legal text
- Critical financial information scattered across multiple sections
- Hidden fees and obligations buried in legal jargon
- Unrealistic earnings claims often mislead new investors
- Personal liability risks frequently overlooked
- Professional analysis typically costs $3,000-$5,000
What We Provide
Transform complex franchise documents into clear, actionable insights
Financial Breakdown
A clear cost summary (upfront, ongoing, and long-term) so you know exactly what you're committing to.
Risk Assessment
Identification of hidden risks, including personal guarantees, spousal liability, and contractual traps.
SWOT Analysis
A structured breakdown of strengths, weaknesses, opportunities, and threats for each franchise.
Industry & Market Insights
Benchmarks, franchisee success rates, and growth potential.
Investment Tracker
A simple dashboard to manage your due diligence process, track conversations, and compare opportunities.
Expert-Level Analysis
Get insights typically reserved for high-priced consultants or franchise lawyers.
The Franchise Decoder Advantage
- Transforms 200+ page documents into clear, actionable insights
- Highlights all fees and financial obligations in one place
- Identifies hidden risks and contractual traps
- Provides industry benchmarks and success metrics
- Delivers expert-level analysis at a fraction of the cost
- Helps you make decisions with confidence
Our Solution: Your Personal Franchise Research Team
Franchise Decoder is your personal franchise investment research team—automated, data-driven, and designed for transparency.
We take FDDs and transform them into clear, actionable insights that help you make faster, smarter franchise investment decisions.
Clarity in Complexity
We decode franchise documents so you don't have to.
Unbiased Insights
Unlike franchisors, we work for you, not the seller.
Save Time & Money
Get key insights instantly, instead of spending weeks reading legal jargon or hiring expensive consultants.
Who It's For
Franchise Decoder is designed for anyone looking to make informed franchise investment decisions
First-time franchise buyers
Who want clear, unbiased information without relying on sales teams.
Seasoned investors
Looking for fast, structured franchise due diligence.
Entrepreneurs exploring opportunities
Trying to understand the true economics of franchise ownership.
Make informed franchise investments with confidence
Whether you're a first-time buyer or a seasoned investor, Franchise Decoder gives you the insights you need to make smarter decisions, avoid costly mistakes, and invest with confidence.
Join the waitlist for early access
Be the first to know when Franchise Decoder launches. Sign up now to get early access and exclusive benefits.
Easy to Use
Upload your FDD and get insights in minutes
Affordable
A fraction of the cost of traditional consultants
Risk-Free
14-day money-back guarantee